媒介与设计 Media and Design

          

“设计让生活更美好“是我们此次课程的主题,课程以产品设计为主线,包含平面设计,Logo设计,包装设计和插画这四个方面的专业知识理念和入门技巧,Logo设计是企业,商业的视觉识别符号,简约的造型和线条体现了品牌文化和行业符号。

学生通过Logo基本形简化的学习,初步掌握造型能力。通过对背景文化,行业属性等不同画面表达的实践训练,培养原创设计思维模式。平面设计和插画的学习目标是让学生理解视觉语言并运用线条,色彩,形状,空间等视觉元素去沟通和交流。

整套课程从Logo到包装到产品让学生体验到一个从无到有的全套产品设计模式。学生从设计出发,探索如何让设计改变生活,让生活更美好,理解思维能力和创作方式是在当今这个飞速发展的时代下不可替代的创新能力。

The theme of the curriculum is ‘Design makes life better’ and it covers product design, package design, brand design and iIlustration. Today, one of the most direct forms of mass communication used internationally is in signs and pictograms- for example, icons, road designs and logos.

 The course will introduce students to a visual way of conveying information and ideas, using a range of graphic media, processes, techniques and elements such as colour, icons, images, typography and photographs. Student will develop a practical knowledge and understanding of the use of formal elements visual communication through a variety of approaches and the effects and creative potential of combining and manipulating different two- dimensional and three-dimensional materials and media by exploring the use of digital and/or non-digital applications.

Students experiment the entire product design process and explore the media and techniques for creative communication with a goal of making life better.In recent years, higher education institutions and employers have consistently flagged the need for students to develop a range of transferable skills such as creativity, productivity and communication to enable them to respond with confidence to the demands of undergraduate study and the world of work.